A large number of Australian businesses today have been taking advantage of the Internet as a venue to meet their goals of attracting potential clients and promoting their respective brands. As it is with other businesses of any size or nature of their ventures, the efforts of their respective digital marketing agency involve such strategies as search engine optimization for the websites they maintain, blog and content management, and pay per click. More importantly, these companies have been utilizing social media as a key tool in realizing their goals.
Basically, when social media as we know it was still in its early stages, many Australian companies never took the chance of going social, instead focusing on other digital marketing efforts mentioned above. As the 2010s approached, almost all of them have made the effort to subscribe to a wide variety of social media tools, realizing that it is a strategy that could help them in a lot of ways. Indeed, social media marketing has been influential in enabling companies to establish their brand online by exposing themselves to both potential and long-time clients and have the edge over other competitors.
The top three
Now that the benefits of social media for Australian businesses have been established, it is time to look at these three social media sites that are considered as the top venues for promoting the growth of their products and services’ reach:
No longer is Facebook a tool for keeping in touch with people; it has also been seen as a tool for Australian companies to develop and grow their brand. Indeed, the multi-billion dollar company is telling the truth when it says that businesses are capable of establishing their online presence on Facebook given the high volume of activity—likes and comments—among its users.
Every Facebook feature is useful for any type of business. For instance, Fan Pages enable companies to connect with prospective clients within their locations. Once a page has enough followers, the company can engage with them by posting informative, interesting, and timely content about everything that involves their offerings such as news stories and articles, as well as important announcements and milestones within the firm.
Like Facebook, Twitter has been the social media site of choice not just for individuals, but also for businesses. And just like Facebook, companies using the social networking site are able to connect with prospective clients by sharing interesting and important content—in 140 characters or less, of course. More importantly, the platform helps them increase their visibility online.
Australian companies that have Google+ accounts is more than just about posting important content and connecting with prospective clients. In fact, some of its features enable them to be even more searchable in Google. With Google+ Local, businesses are able to boost their presence in the local area in which they cater their services or sell their products, thus helping them gain new clients. Indeed, a person looking for a particular product or service can conveniently do so by using this tool, which can be very beneficial for companies using it.
One thing to remember for Australian companies using social media tools
Using Facebook, Twitter, and Google+, along with other social networking platforms out there, all provide companies the chance to establish their online presence over their competitors. One thing to remember, however, is that businesses must be careful when it comes to utilizing these tools, since it could pose ethical dilemmas, especially with regards to solicitation and the creation of a company-client relationship. It is likewise very important for them to carefully choose the digital marketing agency that they will hire, ensuring that the company employs the best people and has produced excellent results in the past. In this regard, it is imperative for companies to control their engagements with their followers and the content that they post.