There are waves and fashions, but we as entrepreneurs should be careful when selecting a project to carry out a new product or service to develop. A tool that will be essential to us and with which we work is with the Market Research, allowing us to identify opportunities, reduce risk and assess performance. Every day we hear of new projects arising from courses and workshops are taught urging. As we have the perception that it is more of the same, often we wonder. Is there a real market for this product?
Market research is an objective and systematic collection of data, their analysis about the target market, about our competitors and the environment, which allows us to increase our knowledge to make decisions. The information produced will guide our business decisions, but it is not an activity that we perform once, but we must keep it updated along our project. It is information that will guide our strategic decisions, not just a “what’s good to know that.”
What are the main benefits we can obtain: – Market research guide communication with our customers and prospects we will formulate campaigns more effective marketing people to which you want to reach, and in the way they want – Market research helps identify market opportunities – Market research minimizes the risk of doing business may indicate that a market is saturated with the product / service is want to offer, giving us a chance to make other decisions. Market research identifies potential problems . Market research allows you to track our progress, compare and evaluate whether we are approaching the goals or not is important to know and compare the position of our business at a particular time and in given intervals, and of course to our estimates confront What information can you give us? We have already discussed the benefits of having a market study, now we talk about the information market research we can provide, vital when making decisions.
This market research provide information about shared customer characteristics, answering questions such as: Who are my customers, population size,% by gender, age , income, education, occupation, skills, number of children, home, etc. You should select a good professional team for you product market research. Company like Redshift Research can provide you the real market research. The information on the economic situation and buying habits provides information on the financial strengths and economic attributes shared by my target market, answering questions such as: Average spent on products similar to mine, financing needs, when and where they buy, how often, how much, why choose, own or rent, car type, payment methods etc. With the psychological aspects of the market we can know about the views shared by consumers and my market value.
We will answer to market reaction to my product / service, as compared with others, characteristics considered important, who makes the purchase decision, factors that decide the purchase, seeking convenience / savings / quality media that consume others. In the analysis of competition obtain information about other companies that are in my business. The research will answer me: who are my main competitors, they compete and what not, its strengths and weaknesses, what is your niche, what my business is unique, how my competition ranks, how they communicate, who are their customers, how they are perceived, who are the leaders, turnover and profitability among other elements that serve to evaluate. The information on environmental factors covering economic and political circumstances that can influence our operations and productivity, answering questions such as Current and future trends of population and socio-economic effects of political and economic measures, my expectations of market growth, external factors can influence trends for the market and the economy, etc.