Making Use of Social Media: A Guide

Social media is a powerful tool in the right hands. If you don’t know how to use it, however, you can easily fall in-between the cracks of the new algorithms that help users see content they actually want to see. This means that unless you work on building an organic and genuine community that enjoys your content and engages with you consistently your posts won’t get seen and you won’t be able to drive content from your social media accounts to your website. Harness your exposure and connect with online users by following this easy guide on how to make use of your social media:

Understand All of Its Capabilities

To make the most out of social media, you first need to understand what each platform offers for businesses. On Facebook, you have a wide variety of functions and features that you can use to create compelling posts. The more you know how to use Facebook pages, the better. The same applies to Instagram or even to Twitter – you want to know how to use each tool individually. Never cross-post content, and instead curate your posts so that it looks best on each platform. This will give you the greatest engagement per post.

Know Where Your Demographic Is

It can be difficult to keep your social media entirely up to date when you are a small store or single individual. That is why when your aim is to sell a product or service, it is best to focus your attention first on where your demographic is. This will help you determine whether you should focus on Facebook, or on Instagram, or on Twitter or even Pinterest. If there is a large population on two or three, try to spread your time out between them and see which provides you the most engagement and click-through traffic. 

Create Valuable Content

Regardless of where you post, you need to ensure that your content is optimized and geared towards your demographic on whatever social site you use. The better your content, the greater chance it will be shared amongst users. This can increase your reach and your page ranking on search engines.

Transferring Social Media Engagement to Your Website

One thing you need to be aware of when focusing on your social media marketing is that you do not want to waste all your click-through traffic. If your website is clunky, ugly, or difficult to use all your effort will be wasted. If your website is your business, invest in it and hire web developers from You want your website to be your crowning jewel. This is where sales will take place, where you want to send your traffic, and where you will be able to grow your business. Always make sure that your website is faultless, so that your social media marketing efforts will pay off.

Social media is a powerful tool when you know how to use it. Just remember to ensure your website is perfect before you start, so that you can start turning click-through traffic into repeat sales and valuable customers from the get-go.