You’ve gotten those emails yourself. They’re not usually well formatted and the contents, well, are more than questionable. A lot of those spam, scam emails that come in, and hopefully get filtered to your junk mail folder, have origins in Nigeria, and that can be damaging if you’re a legitimate Nigerian online marketer. There’s a huge industry revolving around scams in Nigeria, Russia, and other countries abroad but it is unfortunately the 419 Nigerian scams that seem to get the most attention. Having your masters in marketing online degree is advantageous as college educated people rarely stoop to scamming people. On the other hand, you might have to sell yourself a lot harder than a marketer from somewhere else in the world when getting your start. This is how you can avoid becoming like Emmanuel Nwude and have a real internationally known marketing firm, based in Nigeria.
Separating Yourself from Scammer
No part of your name, email address, or business name should be connected to any Nigerian national who has ever been suspected of a 419 scheme. Don’t change your legal name or anything like that, but do setup a website and send out emails from that domain instead of using a free service like Yahoo. Connect your website to your LinkedIn page and basically try to make yourself well known on the web as quickly as possible. In other words, no one will suspect you of trying to run some sort of elaborate scam if you are well known on the internet instead of working out of the shadows.
Let Your Work Speak for Itself
Anytime you have a marketing campaign that goes well and produces impressive results, you want to use your success as leverage. Put up case studies, make videos, and see if you can get testimonials from happy clients to help prove your worth. Talk about your MS marketing online degree proudly and discuss your alma mater as well as projects that you completed while in school. Let visitors know who you are upfront so that they don’t even think to go searching or have any reason to think that you are anything but transparent. Some of the most famous 419 scams were involved off the web with the perpetrators doing everything they could to convince victims of their words without providing any proof. Be who you say you are and follow through on all your promises.
Working with Fellow Marketers
Do you know how most newbie marketers get a bigger slice of the pie? They’re brought onboard by other established marketers who have big followings. Whether another marketer publishes one of your guest posts or vouches for a net email blasting system that you believe is the real deal, getting other people to give you a shout out is effective in getting more positive attention.
There are already numerous well-known and successful marketers from Nigeria and they too had to deal with suspicions early in their careers. It is unfortunate but you’ll go further by being hard working and knowing that you can go further by overcoming the odds. You can get the business of fellow Nigerians online as well as a customer base that’s international.