In today’s digital age, not having a website for your business means that you are losing out on a vast amount of opportunities to develop your company and help it grow. A website itself can be useful as a base for a number of marketing strategies which can be beneficial to the success of your business and help your customer base to expand and grow. As a business owner it is important to know where your consumers are, but by not having a website you run the risk of you customers being unable to get in touch with you. Here are just some of the reasons why having a website is crucial to your business.
If you do not have a website, your customers are limited in how they can get in touch with you and access information about your company. For small businesses, it can be impossible to have somebody answering the phone twenty-four hours a day, meaning that if there is no website for customers to turn to, they’re likely to go to a competitor who they are able to access quickly. Websites and social media accounts are accessible around the clock, seven days a week making it easier for customers to find the answers that they need with just a click of a button.
Although offline marketing methods certainly still work, the digital revolution has brought about a large significance when it comes to online and digital marketing methods. A large majority of customers search for local businesses and the services that they need online before any other method, which is why having a website is crucial to the success of your marketing campaigns. If you don’t have a website your business won’t appear in Google search results – the number one place that people go to today when looking for a product or service.
Customers tend to feel much more trustworthy towards businesses that are proving themselves as being up to date and modern. By having a website, you are telling your customers the reasons why they should trust you and your credentials along with facts to back this up. Many customers use the internet to search a product, service or business in order to check its credibility first before they make a purchase. If you’re not online, customers who use the internet to make these checks will be more wary about buying from you.
Without making sales, your business will be doomed. Although having a bricks and mortar store presents you with a great opportunity to sell your products, a large amount of people are shopping online more often. When you have a website you also have the perfect platform for an e-commerce store, meaning that you can sell your products online to customers all around the world, increasing your customer base and your profits.
In today’s day and age, having a website for your business is absolutely essential. Check out planethippo.co.uk for the best hosting options to get started today.