Many companies cling to the past, not understanding the importance of embracing a modern web design. Modern designs are fresh, capture new audiences, showing that companies are willing to embrace new technologies, and are ready to advance into the future.
A Company’s Website is Out of Date
There is a common saying that one human year equals four Internet years. Technology is rapidly progressing. Websites should be updated more frequently, reflecting contemporary, flexible and more progressive platforms. Websites are now able to adapt with modern technology and have greater security than ever before.
Websites Designs Look Outdated and Old
Customers’ first impressions always count. If a website looks old and is difficult to maneuver, this is a big turn off to customers. Businesses have only seconds to capture customers’ attention. The quality of the website design directly reflects the businesses’ image, which is why a website must be fresh, contemporary and professional. The aesthetics of the website must be easy for customers to use.
Websites Must Be Mobile-Friendly
Customers that access websites on their mobile devices have different needs than those that use a mobile desktop device. Mobile users want information quickly and expect a website that is mobile friendly. It is important to have a website that offers “mobile intelligent” features and is optimized for the best mobile user experience. Estimates show that approximately 30-percent of website visits are from mobile devices. Experts anticipate this number will continue to grow.
Why Results Fail
Businesses’ results are a directly related to how they attract, convert, engage, measure and optimize their website to meet their businesses’ goals. When committing to a website redesign with Adaptivity Pro, businesses need to expressly define their website goals and what they want to accomplish. Technology can greatly improve online business opportunities and Adaptivity Pro’s experts can help businesses investigate how to build an effective, more functional website.
Businesses Focus on Change
Business goals continually change over time and websites should reflect these goals. Technology gives businesses the ability to easily shift their focus, allowing them to expand into different areas. Companies that fail to expand their websites to integrate new technologies may find it difficult to compete within their industries. As with any businesses, change is necessary and website changes are a part of today’s modern advertising improvements and enhancements.